About Least Important Things
What is Least Important Things?
Least Important Things is a storytelling brand about celebrating the most important of the least important things in our lives. In a world that’s increasingly divided, the seemingly insignificant things in our lives are what give us connection and purpose.
From characters on the big screen to the colors of our favorite team, we are determined by what we love—no matter how trivial it seems.
This show is an exploration of who we are through the least important things that give us purpose.
Mission:
To tell stories that entertain, inspire, and delight in the most important of the least important things in our lives.
Values:
Tell honest stories that invoke a deeper purpose.
Build a community that celebrates and encourages what we love.
Learn through creating.
“Football is the most important of the least important things in life.”
What does Least Important Things offer?
Podcasts, articles, social media, and a community of supporters seeking to celebrate, inspire, and delight in the least important things that give us purpose.
“Why else
Are we here if not
To live with unreasonable
Passion for things.”
What types of stories does Least Important Things tell?
Essays, interviews, and explorations into the seemingly insignificant things in pop culture and entertainment that give us connection and purpose.
Specific>general
Questions>answers
Curiosity>opinions
Deep cut>trendy
Evergreen>gotcha headlines
Low key>hype
“We’re gonna sit at our desks and keep typing while the walls fall down around us because we’re creative. The least important most important thing there is.”
How can I get involved?
Listen to our podcasts.
Subscribe to our monthly newsletter.
Read our articles.
Contribute to the conversation.
Who’s in charge?
The listeners, contributors, and supporters of the show. The show is independent and listener-driven.
Who’s voice is that?
Luke Ferris is the creator, host, and producer of Least Important Things. Learn more about him.
Jay Ferris is the executive producer of Least Important Things.
Curtis Felten created the branding and design for Least Important Things.